Social Media Strategy

Social media has traditionally not been the best place to make outright sales pitches.

Social media is designed, as the name implies for social interaction. It’s more for getting to know someone (Or a group of people) Or staying in touch with what’s going on than it is to pitch your product or service.

Having said that, there are a few things you can do to help market your Super Stack through social media.

Understanding that outright sales pitches aren’t going to work, the best thing to do is drive them to content. In other words, redirect them to a blog post or an article on your site and have the link to the promotion there instead of on the Facebook or Twitter post.

When they arrive at your content make sure you have a good solid “Lead Magnet” for them. Giving them something of value will go a long way towards building the “Like” and “Trust” factor you need.

If you’re active on social media, that’s awesome but during the sale, you’ll want to increase your posting frequency.

Speaking of content…

You need to make your content not only relevant to the Super Stack you are promoting, but it also needs to be fun, informative and NOT BORING!

Obviously if people aren’t engaged they are not going to click on your posts and most platforms will actually increase or reduce the amount of exposure your post receives based on the number (Or lack) of likes, shares, re-tweets and the like.

Higher engagement = Higher reach

You’ll need to post consistently before during and after the launch week of your Super Stack. Plus, during launch week you’ll need to up the intensity quite a bit to move the needle.

It helps to use a social media scheduler tool like HootSuite or Buffer to schedule out in advance your tweets and Facebook posts.

Consistent posting needs to start well prior to the Super Stack launch. Social media is something that takes a while to spool up.

While you’re doing your best to NOT BE BORING Try to keep your posts relational and conversational. People want to follow people, not products or services.

Don’t be afraid to be a little bit controversial. Be careful, however, to not be too confrontational. There’s a big difference between having a spirited difference of opinion and becoming an outright bully.

Keep track of what’s working and not working. Analyze and adapt. Make sure you have some sort of analytic tracking software keeping track of where your clicks and conversions are coming from.

Each platform has its own approach to content.

Facebook and Pinterest are similar in that they are not as time sensitive as the others. In other words, you can post there and know that your post is going to immediately be superseded by another post coming right behind.

Both reward engaging posts with better reach and you should really post daily on each for maximum results.

Whereas Twitter and Instagram operate in real time and you post is gone almost as soon as it arrives in most cases. Both of these platforms want you to interact with other members and gain followers to increase engagement.

You must be mindful of which platform you are on and post accordingly. Here are some notes on the top four and how to maximize them.

Facebook:

You should post something engaging every day. Even if it’s just a few sentences. Use the insights tab to help find the best time of day to post for your audience. Start slow and increase your number of posts daily. Consider using a scheduler tool.

Try not to be too promotional. Focus on engaging content instead.

Be a person, not a brand

There’s nothing wrong with sharing others relevant content.

If you can, post videos instead of simply text.

Twitter:

Twitter happens in real time. It never hides posts based on an algorithm. Follow and interact with your audience to gain more reach. Tweet, retweet, and reply.

Must work at it daily and consistently.

Keep in mind, unlike other platforms, you can tweet the same information multiple times a day to reach different segments of your audience.

Don’t forget to use hashtags. But try not to get too specific with them.

Pinterest:

Use Pinterest to drive traffic to content on your site. Be careful not to promote the Super Stack on Pinterest. Drive traffic to a blog post or other content and link to the Super Stack from there.

If you’re going to use Pinterest, you’ll need to be very active. A minimum of 5 pins per day to as many as 30.

Pinterest is a visual search engine. KEYWORDS MATTER!

Use the best images you can get your hands on. Ideal size is 736px X 1128px

Use simple, very readable text. Don’t get to fancy. Straightforward, readable and to the point.

Research “Rich Pins” and consider using them as Pinterest gives them a boost in their algorithm.

Instagram:

Like Twitter, Instagram is played out in real time.

Use hashtags just as on Twitter.  Follow and interact with your audience.

You’ll need to change the link in your profile to direct them to your content.

Pinterest does not currently allow scheduling, so you’ll have to manually post as often as you can.

Okay! That’s it for now.

Go out and get social!